Sam Chen
About Me
Hi, I’m Sam Chen, CEO of ICOOH, with 17 years of experience in the automotive modification manufacturing industry.
My passion for performance engineering and precision craftsmanship led me to build ICOOH — a brand dedicated to delivering high-quality, cost-effective automotive performance and styling upgrade solutions to the global market.
At ICOOH, I’m committed to make brake upgrades simpler and more accessible — helping drivers and professionals enhance vehicle performance with reliable, well-designed solutions that combine safety, quality, and value.
My Experience
With nearly two decades of experience in automotive modification and parts manufacturing, I’ve led ICOOH to become a trusted global manufacturer of specialized automotive modification parts that combine technology, design, and value.
• Performance Engineering: Development and production of high-performance brake systems.
• Carbon Fiber Manufacturing: Lightweight exterior styling and aerodynamic upgrades.
• Product Innovation: Precision design and continuous R&D for modern vehicles.
• Global Market Development: Building partnerships with distributors and service outlets worldwide.
• Quality & Value: Delivering cost-effective solutions without compromising performance.
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Articles Written by Sam Chen
From November 4th to 7th, 2025, the SEMA Show in Las Vegas, USA, was held as scheduled. As one of the most influential professional exhibitions in the global automotive tuning and aftermarket industry, this year's SEMA Show once again gathered automotive brands, performance tuning companies, technology suppliers, and industry media from around the world, presenting a global industry event centered on innovation and performance.
In the pursuit of superior car performance, high-performance brakes play a quintessential function in preserving and enhancing stability. Whether you’re navigating winding roads or responding to surprising obstacles, these superior braking structures provide most advantageous manipulate and reliability. Here’s an exploration of how high-performance brakes make contributions to car steadiness and why they’re an indispensable consideration for any overall performance enthusiast.
Your brake calipers play a integral function in your vehicle’s security and performance. Over time, dust, dirt, and brake residue can accumulate on the calipers, affecting their characteristic and appearance. Regular cleansing no longer solely improves braking effectivity however additionally helps stop corrosion and extends the lifespan of your braking system.Here’s a easy but superb information on how to smooth brake calipers saf ely and efficiently.
The automotive industry is undergoing one of the most transformative periods in its history. Driven by technological innovation, sustainability goals, and changing consumer expectations, automakers are redefining mobility for the future. From electric vehicles and autonomous driving to lightweight carbon fiber materials and digital integration, the sector is experiencing rapid advancements that influence both manufacturers and consumers.
In this article, we’ll explore the current trends in the automotive industry, highlighting their impact on design, performance, and the global market.
ICOOH, a leader in high-performance automotive brake systems, will present its latest innovations at the upcoming GT Show. With a strong focus on safety, performance, and reliability, the company will showcase cutting-edge brake technologies designed for both road and track, highlighting its commitment to excellence and continuous innovation in the automotive industry.
When your mechanic tells you that your brake caliper wants replacement, one of the first questions that pops into your thoughts is possibly about the cost.
Picture this: you took your vehicle in for a brake inspection after noticing a grinding sound, and now you’re going through a repair bill. Brake caliper substitution isn’t simply a minor fix; however, it’s crucial for your safety.
Many auto proprietors are unsure about what a practical charge looks like and involved about overpaying or cutting corners with low-cost parts. The price can fluctuate broadly, relying on various factors, and grasping these variables can assist you in making knowledgeable choices when speaking to your mechanic.
Let’s run down what influences the fee for changing a brake caliper.
Look around, and carbon fiber is everywhere: your friend’s lightweight bicycle, the slim smartphone case in your bag, even high-performance auto parts. It’s no surprise this material is gaining popularity—its special characteristics make it stand out from metals and plastics. From everyday devices to industrial equipment, carbon fiber’s advantages solve many practical problems. Let’s dive into its key strengths.
Every time you press the brake pedal whilst driving, you’re trusting a complicated device to deliver your car to a protected stop—and the brake caliper is a quintessential phase of that system. Imagine you’re commuting domestically from work, and you observe an unusual squealing sound each time you sluggishly slow down for a stop sign. Or perhaps your auto pulls barely to the left when you hit the brakes, even though you’re preserving the wheel straight. These little crimson flags aren’t simply annoyances; they should be symptoms that your brake caliper is failing.
The brake caliper’s job is to squeeze the brake pads in opposition to the rotor, creating the friction needed to stop the car. When it malfunctions, your protection on the street is at risk. Knowing the warning signs and symptoms can assist you in tackling the trouble earlier, before it turns into a principal problem.
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